What is a focus group?

A focus group is an organized small group discussion comprised of people who have certain common characteristics. They may all be of the same profession, or all have similar hobbies, or all like the same breakfast cereal. The purpose of a focus group is to gather information about, and FOCUS on a specific topic. This information aids our clients in understanding opinions and market trends.

How much does it pay and how long does it take?

The amount that you will be paid will vary from project to project. Participants are generally paid between $40 and $150 for their time. We call this the "honorarium." A typical focus group lasts no longer than two hours, and some may be shorter depending on the project and the number of people participating. You will be told in advance what to expect in terms of time, commitment and compensation when you are invited to join the session.

When is this research done?

Focus Groups are typically held on weekday evenings. However, we also conduct some during the day and on weekends, depending on our client's needs and your availability. Where is the research conducted? We recruit for focus groups all over the United States.

Who will we be talking to?

Your group will be led by a moderator who will ask you a variety of questions to better understand your opinions on the stated topic. You will never be asked personal questions, and discussion will be limited to the topic stated in your invitation.

How do I know if I'm qualified?

When contacted in regards to an upcoming focus group, you are asked questions prior to being invited that determine whether you are the appropriate person for inclusion in a particular research session.

Will someone be trying to sell me something?

Never. Market Research is strictly about understanding opinions, and you will never be solicited either before, during, or after your focus group by any legitimate Market Research company.

What about my privacy?

Privacy is extremely important to us at Chasen Research. Note that the information in our database is NEVER sold for any purpose and will remain confidential. When you are recruited to participate in a research study, responses are always recorded in aggregate to insure your privacy and anonymity.